What is a Personal Brand?

Define Personal Brand (noun)

It’s the whole experience you create for your customer or client that establishes the reputation of your business

A personal brand is what others say about you + your work when you’re not in the room.

Define Personal Branding (verb)

It’s the effort you put into bringing awareness to how your products or services can benefit your ideal client.

Do the verb to become the noun. - Chase Jarvis, author + Creative Live founder

Here’s an example:

I’m a Motherhood + Brand Photographer. (noun)

I take heartfelt pictures of the ones and the work women love. (verb)

But, you won’t know that unless I make some sort of effort to tell + show you.

I need to be strategic + intentional about how + where I share my work to attract my ideal client and grow my business.

How to grow your business

One of my mentors, Jasmine Star, teaches that someone must know, like and trust you + your business before they’ll ever buy from you.

Professional branding photos taken with a heartfelt + documentary approach will help you share the story behind your work to attract your ideal client, build trust, and ultimately grow your business.

What’s your story?

You need to show what makes you different, what sets you apart from others within your industry.

You need to tell about why you do what you do - share the heart behind your work!

You’ll do this by creating content - social media posts, blogs, videos, etc. - that points back to how your products or services help your ideal client.

You must do this consistently to maximize your reach + attract your ideal client/customer if you really want to build and grow your business.

What is an ideal client?

An ideal client is someone who would get significant value from your offering (products or services) and would be a delight to work with as you move your business forward.

Get very specific about who you want to work with as you create content.

Here’s an example:

As a Motherhood + Brand Photographer, my ideal client is a savvy, creative, ambitious mom in her thirties, desiring to build a business from her peaceful country home. She is smart, compassionate and purpose-driven, as she feels a higher calling to serve others with her her unique skills, talents, and gifts.

Are you ready for a branding session?

In just a few weeks, I’ll be re-launching my Lifestyle Personal Branding sessions to offer multiple experience options to better serve my clients in 2020!

If you want to be the first to know when I open booking for these NEW Personal Branding Sessions, or you’re interested in learning more about building your own personal brand, click the button below so we can keep in touch!

Just a reminder… I’m donating 20% of all product and session sales to missions in 2020.